2terços

Context and objective

The project arose from the client's desire to transform success on social media into a more structured online presence. The brand, specializing in Christian t-shirts and faith items, wanted to create an online store to expand sales beyond Instagram and WhatsApp marketing.

The challenge

The store development was smooth, without significant technical challenges. The main focus was on translating the brand's identity into a digital environment with simplicity and clarity.

What was implemented

I implemented the layout on Shopify, prioritizing a clean and intuitive navigation experience. I worked with a blue and white palette, making blue the predominant color to refer to serenity and faith, while white conveys purity and balance. I structured the product sections as t-shirts, rosaries, and new arrivals, maintaining consistency across all pages.

Result

The result is a modern and clean Christian t-shirt store, where the blue and white provide a pleasant visual that highlights the pieces. The navigability is simple and the brand's faith identity remains strong, helping to convert the social media audience into loyal customers.