520 Rouparia

Context and objective

520 Rouparia was created to quickly and functionally bring the brand online, with a store ready to organize categories and sell without relying solely on social media. The idea was to have a simple storefront, with direct communication of promotions and a light environment to showcase the pieces.

The challenge

Being a project with a more generic structure within Tray, the focus was to work with what the platform offers as standard, without promising something totally exclusive. The greatest care was to maintain visual consistency and organization, so that the store would not have an improvised appearance even using a more standard template.

What was implemented

I implemented the store using a clean and neutral aesthetic, exploring earthy and light tones to create a sense of elegance and lightness. I structured the home as the main storefront, with a large promotion banner, benefits right below, and shortcuts by category with images, making it easier for the user to reach the products. The new arrivals and favorites sections were organized objectively, maintaining plenty of visual breathing room to enhance the photos.

Result

The result was a functional and well-presented store, with a clear storefront and simple navigation. Even with a more generic layout, the whole set was coherent and had a professional appearance, highlighting promotions, categories and products with a light visual identity aligned with the fashion segment.