Torelly Joias

Context and objective

Torelly Joias emerged from the client's direct need: to update the virtual store for a more premium and refined look, aligned with the the product’s true positioning. The goal was to increase perceived value and make the shopping experience more elegant, without losing clarity and trust during navigation.

The challenge

The client sought an aesthetic inspired by strong market references, with the sophisticated touch of brands like Tiffany and Pandora. The challenge was to create this sense of luxury without being a copy, finding a balance between delicacy, presence and an identity of its own. To do this, the visual direction needed a well-thought-out palette, bringing tones inspired by the green waters of the sea as the brand's signature.

What was implemented

I developed the logo and the entire brand kit, defined the primary color and led the complete layout assembly on Shopify using a third-party theme already adopted by the company. Most of the structure was built without code, prioritizing consistency and speed, but with specific adjustments made in HTML and CSS to refine important details. These refinements helped to reinforce sophistication in the visual finish and keep the store organized for showcases, collections and product highlights.

Result

The result was a store with a more sophisticated presence, combining the intensity of the greenish tones of the sea with an elegant theme aligned with the premium positioning. The final identity brought personality to the brand and elevated the visual standard of the showcase, preparing the operation for campaigns, collection expansion and a stronger communication of perceived value.