Dom Patinetes

Context and objective

Dom Patinetes was born from the client's need to bring the strength of the physical store online, acting in a less conventional niche and with few competitors really well positioned. The objective was to create a reliable online showcase, with a professional appearance and a focus on conversion, transmitting authority in the segment of scooters, parts and accessories.

The challenge

Being one of the first experiences in WBuy, adapting to the interfaces and the way to edit the theme took time to understand the flow and “get the hang” of the platform. In addition, the client used the free theme, which limits customizations on the product page, concentrating improvements and resources mainly on the home page.

What was implemented

I implemented and organized the entire layout of the home within the limits of the free theme, building a strong showcase with an impactful main banner, shortcuts by categories and well-defined sections for new releases and bestsellers. I took advantage of the brand manual and high-quality photos to transform the aesthetics into something premium, working contrast and presence with dark tones and yellow, as well as visual elements that reinforce the urban and sporty universe of scooters. I also structured areas of social proof and purchase benefits to increase confidence and facilitate the decision.

Result

The result was a store on WBuy with a premium appearance, even using a free theme and respecting its limitations. The home page became organized, visually strong and with a clear hierarchy, highlighting products, categories and brand differentiators. This raised the standard of presentation and left Dom Patinetes ready to compete with more authority online.