Loja Elétrica Niterói

Context and objective

Loja Elétrica Niterói needed to bring its catalog of electrical supplies online with a clear, organized storefront ready to convert. Since it is a niche of practical purchases, the goal was to make the customer journey easier, highlighting categories, most-searched products and offers, without losing credibility and the feeling of a well-structured store.

The challenge

The project was built within the limits of the free WBuy theme, which concentrates customization mainly on the home page. This called for a strategy to turn the home page into the main sales tool, with a strong visual hierarchy to present a wide variety of products without looking like an endless list.

What was implemented

I built the home page around direct navigation and organization by sections, with a high-impact main banner, category shortcuts and product blocks such as best sellers, new arrivals and offers. I worked on a visual identity with strong contrast and a strong presence of red, in line with the idea of an electrical store and reinforcing energy and urgency in promotions. The structure was designed to make the catalog “easy to scan”, with well-separated showcases, purchase benefits right at the start and a social proof area to reinforce trust.

Result

The result was a WBuy store with a more professional, premium look, even on a free theme. The home page became a strong, functional storefront, with an organized layout, clear categories and product sections that make quick purchases easier. This improves the customer experience and prepares the operation to grow online sales more consistently.