Onli Street

Context and objective

The client wanted to bring their streetwear brand to the digital world, creating an online storefront that translated the brand's attitude and urban style. The goal was to build a store that was direct, focused on the product, and conveyed a modern image without excessive elements.

The challenge

At the client's direction, the color palette had to be extremely basic, practically limited to black and white to match the logo. This limited the possibility of working with variations or halftones and required finding a point of emphasis without straying from the identity. The only color outside of this scheme allowed was a specific green on action buttons, used to draw attention to conversions.

What was implemented

I implemented the entire layout in Shopify, using black and white as a base to enhance the pieces, especially the colorful sneakers. Green was applied to buttons and CTAs to guide the eye without breaking the monochrome concept. I maintained a minimalist design, focusing on strong typography and high-quality product images, allowing both colorful and basic items to fit harmoniously within the context of the brand.

Result

The result was a clean and modern streetwear store that emphasizes the products. The color choices make the sneakers and pieces with tonal variations stand out, while the black and white items integrate perfectly into the overall aesthetic. The simplicity and organization of the layout create a fluid and direct navigation experience, reinforcing the brand's personality in the digital environment.