Screw Company

Context and objective

The project arose from the client's desire to launch a streetwear store with a more basic and direct aesthetic, without relying on flashy colors. The aim was to build a modern and coherent digital presence with the brand's style, maintaining a clean, urban look with personality.

The challenge

The logo went through several phases before reaching the final version, which made the vectorization more laborious and required care to preserve proportions and finish. Another challenge was the limitation of photos, since the client had images of the t-shirts without a model, which reduced the visual impact of the products. To solve this without losing fidelity, it was necessary to create alternatives that maintained the original print and seemed natural to the public.

What was implemented

In addition to implementing the layout on Shopify, I created the banners and developed the vectorized visual identity in Illustrator, following the client's choices, including the modern serif typography. At his request, I replaced the registered symbol with a “3” to represent the three partners of the brand, bringing a unique and meaningful detail. For the banners, I worked on a black and white language with support from the brand's dark navy blue, and used subtle visual elements such as street elements and torn paper effect. I also used AI to generate realistic models applying the original print, increasing the strength of the product presentation.

Result

The result was a streetwear store with a clean and modern feel, maintaining the urban aesthetic without exaggeration. The visual identity was strong and differentiated, with a symbolic detail that reinforces the brand's story. The banners brought consistency and attitude, showcasing the pieces and elevating the professional perception of the project.