Segredos de Marie

Context and objective

The store needed a completely new layout to reflect the delicacy and tenderness of the children's universe. The goal was to create a friendly and gentle shopping experience that showcased personalized products and matched the brand's color palette.

The challenge

The original palette had several light colors and it was necessary to select the shades that ensured adequate readability and contrast. Another important challenge was to implement a personalization field where the customer could enter their child's name for custom production, something essential for the type of product offered.

What was implemented

I designed the layout on Shopify, adjusting the base theme with HTML and CSS to achieve a delicate look consistent with the segment. I integrated a specific application from the platform to add the personalization field, ensuring that the functionality worked stably. The colors were chosen carefully, maintaining pastel tones that harmonized with the product thumbnails and transmitted the welcoming feeling that the brand intended.

Result

The result was a modern and delicate store, where the light colors and visual elements are in harmony with the product photos. The personalization field made it possible for parents to add their child's name simply and intuitively, adding value to the product and improving the shopping experience.