Zayah Acessórios

Context and objective

The project arose at a delicate moment, when the client was already completely dissatisfied with the current store and had no expectations of improvement. The brand sells handmade earrings with stones, full of color and personality, and needed a digital showcase that did justice to this beauty and restored confidence in online sales.

The challenge

The client realized, in practice, that most purchases occurred from the homepage, because many customers accessed the site and bought directly what was visible there. This transformed the home page into the main showcase of the business and increased the responsibility of the layout, since the organization of the products needed to be clear, attractive and designed for immediate conversion.

What was implemented

I implemented a new layout in Shopify and reorganized the colors to be more faithful to the logo and the brand's positioning. I structured the home page to function as an open catalog, with a wide and well-distributed grid, prioritizing variety and visual impact. The idea was to reduce distractions and give prominence to the earrings, making the navigation simple and objective to facilitate the purchase decision.

Result

The result was a strong showcase, built to highlight the diversity, beauty and unique colors of the handmade earrings. Instead of relying on carousels, the home page now presents a large and direct grid, with many products exposed immediately. This reinforced the main objective of the store, which is to sell by showing products in a clear, abundant, and visually irresistible way.