Farmácia Economize

Overview

Farmácia Economize’s landing page was created for expansion campaigns focused on selling licenses within the network’s more premium positioning. The project’s focus was to turn traffic into qualified leads with a page that communicates brand strength, credibility, and offer clarity from the very first sections.

Context and objective

The project came from a B2B partnership operation, where there was a need for landing pages ready for acquisition campaigns and for capturing potential licensing partners. Once the scope was agreed, I was responsible for the full visual creation of the page in GreatPages, ensuring institutional consistency, a clear conversion narrative, and a look aligned with the premium segment.

The challenge

A licensing LP needs to balance impact and readability, especially when the decision involves investment and comparison with other market options. The challenge was to build a visually strong page without tiring the user, organize sections with clear hierarchy, and sustain credibility with high-quality imagery and graphic elements. It was also necessary to differentiate the LP from generic layouts by using original assets and a modern composition.

The strategy

Structure a section-based narrative that guides the user smoothly, reinforcing the offer, authority, pillars, and social proof with recurring CTAs. Visually, I used Farmácia Economize’s main colors as highlights and white backgrounds to keep breathing room and visual comfort. The strategy also included elevating the premium perception with AI-enhanced imagery, professional finishing, and custom vectors incorporating the brand to reinforce consistency.

What was implemented

Visual direction and page composition:

• LP creation in GreatPages: section structure, content hierarchy, and strategic CTA placement to guide the user to the form.
• Palette and identity: applying red and brand elements as highlight points, combined with light backgrounds for readability and visual rhythm.
• Modern mockups: creating mobile mockups with a contemporary look and depth feel, reinforcing materials and the operation’s digital presence.

Images, quality, and premium finishing:

• AI enhancement: creating and improving images using Gemini with Nano Banana Pro to boost sharpness, lighting, and realism.
• Professional final retouch: finishing and corrections in Photoshop to ensure consistent color, contrast, and visual polish.

Icons, vectors, and original elements:

• Vector work in Illustrator: creating and vectorizing sections with drawings and graphic elements incorporating the brand, increasing perceived professionalism.
• Icons and readability reinforcement: applying icons to improve scannability, separate topics, and speed up understanding of pillars and benefits.

Result

The result was a landing page with strong institutional aesthetics, clean visuals, and a well-guided conversion narrative. Highlight colors reinforce brand presence without compromising readability, while enhanced images and original vectors elevate premium perception. The LP was delivered campaign-ready with a more professional presentation and stronger potential to generate qualified licensing leads.